From there he released his I’m Thraxx mixtape in 2009 and launched the most fascinating enormous and diverse body of work in the last decade of pop music. In 2007 Lil B branched off with The Pack’s Young L to release two volumes of S.S. They did have a respectable career releasing two albums two EPs and four mixtapes but a traditional rap trajectory was not in the stars for Lil B. In their run the group solidified a decent fan base gaining some major success with their celebratory skate-shoe anthem “Vans.” The song ultimately bridged the gap between Bay Area hyphy and the blog-ready hype-hop popularized by late 2000s acts like The Cool Kids and The Pack were poised to explode. To keep up with Lil B’s relentless Internet-spanning output one must constantly pay attention.īorn Brandon McCartney the 25-year-old rapper got his start as a member of the Berkeley California hip-hop crew The Pack. Usually highly sought items become so due to scarcity but Lil B’s prolificacy requires a different form of collecting. Like Pogs trading cards or 7-inch singles the rapper has created a world where MP3s JPEGs and streaming video files are collectible works of art. “I’m really rare.”Īlongside “based” and “secrete” (a misspelling of “secret” that’s taken on its own identity) “rare” is a common word in Lil B’s vocabulary.

“I don’t really do interviews bro you know what I’m saying?” the rapper says. As it turns out Lil B isn’t particularly talkative this Saturday morning but he genuinely and truly loves me. That includes our initial correspondence on email and Twitter (I was able to direct message him because he follows me - he follows 931000 people) and his loving words as he cuts our interview short and hangs up. Over the course of my interactions with Lil B the Based God he tells me he loves me a total of eight times.

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